Wednesday, 14 August 2019

Audiences and Institutions/Research- PIRACY

Piracy of Media 

Quotes:

  • 'Most people (53% of UKS surveyed) know that piracy is wrong, but do it anyway.' - Research group Muso 
Why People pirate Media Content:
  • They cant find any legal alternatives 
  • 35% of 1000 UKs surveyed stated that they illegally downloaded due to cost barriers associated with legal platforms. 
  • The increasing number of subscription pages each with exclusive content, including Disney's upcoming subscription channel, Apple TV Plus (ATP)...
Numbers:
  • 60% of 1000 UK survey participants admitted to illegally downloading or streaming media in 2018. ( 83% of these had tried to find the content on existing streaming services before pirating) 
  • However only 3% of pirated THESE DAYS due to cheap accessible subscription services. (INCREASING RAPIDLY DUE TO LIMITED CONTENT) 
  • 9 out of 10 people who are accessing unlicensed content also have legal subscriptions, the hypothesis that streaming services would kill piracy is not the case! Solution= media platform owners need to access what current audiences desire to increase sales and decrease piracy. 
  • Piracy decreased due to lack of illegal DVD and CD purchasing as that technology became obsolete. 
  • Decreased as technology developments such as 3D and IMAX experiences sucked more poeple into the cinematic experiences to get the best viewing out of the newest films which used state-of-the-art technology. E.g. Avatar Waiting for the film to come out on the internet in about two weeks will also cost. 
Penalties:
  • Few $100 fine. 
  • Copyright-protecting prosecutors gave up bec. of the heavy legal expense of charging Pirates lightweight fines. 
Side note:
  •  Link between success and a films publicity and its piracy, (Avatar moct pirated film 21 mill, despite its pull into theatres with its 3D and IMAX experience)